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Jonny HarrisonJonny Harrison is sailing to Australia from the UK via the Panama Canal before he starts work in Sydney on a secondment at his firm PricewaterhouseCoopers »
Andrew HebdenAndrew Hebden is Assistant Editor (Business) of The Journal »
Katie PringleKatie Pringle has started her own business, Rock, Paper, Scissors »
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Matthew RipponMatthew Rippon is an IP lawyer for BHP Law »
Jez DavisonFormerly editor of a national business lifestyle magazine, Jez Davison is a business writer for the Evening Gazette in Teesside »
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Norma FosterNorma Foster from the North East Regional Portal writes about e-business »
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Andrea WilkinsonAndrea Wilkinson of Shared Interest is visiting Swaziland to deliver business training »
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Development Hell

Posted by Katie Pringle on August 23, 2007 1:54 PM | 

The process of developing and making a new product is not always a happy one. Time and effort and more than a few arguments must all combine in a crucible of ideas for sometimes weeks and months until finally a product emerges from the smoke and debris and you look it up and down and say (suck air between teeth) 'ooh I'm not sure...'

Designing a new product is definitely one of the most creative parts of running a business. Myself and my business partner get to um and ah to our hearts content, research stuff on the old tinternet and fanatasize about how popular it's going to be and how we'll easily sell a couple thousand before Christmas. Ha.

Ha. Ha. Ha. Designing a product is not always easy but it is the easiest part of running a sucessful business. Without products you don't have a business right? Wrong. Without sales you don't have a business. That's right, it's harsh.

In the two and a half years since we first started I have learnt so much when it comes to the realities of business. Now we can't just make a new product, we have to know who it's for, how much down to the penny it's going to cost to produce, what we can produce 'in house' and what will have to be bought from someone else. All very boring but it quickly becomes interesting when you're still sat on 1000 pounds worth of stock from two years ago that you've yet to shift. tut tut.

So take my strong advice, remember to always think twice.
(Billie Jean. Micheal Jackson. 'Thriller' 1983)

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