While Newcastle United manager Sam Allardyce has stamped his mark on the team's performances on the pitch, the club's new owner has certainly made his presence felt of it.
At a bitterly-cold St James' Park on Monday night, while the black and whites were disposing of a woefully poor Spurs side, only those shivering in the Gallowgate end would have failed to see the huge Sports Direct banner adorning the famous stand.
Meanwhile, in amongst the suited and booted masses in the clubs corporate seats, billionaire Mike Ashley could clearly be seen braving the cold October night with his short-sleeved Newcastle shirt complete with Smith, number 17 on his back.
And amid ongoing speculation that he is set to sell the football business to Icelandic or Chinese investors he stated this week that the club is not for sale.
But are these public displays of affection for NUFC a smokescreen for a quick in and out sale, or are they indicative of a man who has made a long-term investment?
As business writer I hope the latter is true as he has certainly made the North-East business world a more interesting place.
Despite being described as a recluse in the national press, he seems to generate a hefty amount of column inches on a daily basis with constant talk of acquisitions, sales or disagreements with shareholders.
It remains to be seen how long he will remain on our patch but, just as Jose Mourinho was seen as a breath of fresh air to English football, Ashley has certainly made things more interesting in these parts.
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