James Mills is a web developer in the North East of England and founder of Refresh Teesside »
Mike Hughes is the Head of Business for the Evening Gazette. He will be blogging on all matters of importance to Teesside businesses - and some that are just worth knowing »
Jez Davison, business writer at the Evening Gazette, is a regular blogger on all things business - particularly finance, entrepreneurship and the state of the Teesside economy » 
Karen McLauchlan is the Evening Gazette's deputy business and features editor - with special interest in all things industry, property and arts related » 
Jeremy Middleton is a venture capitalist and the co-founder of FTSE-200 company HomeServe » 
Deloitte, which has 23 offices across the UK including Newcastle, is among the country's leading professional services firms » 
ClimateNE & Climate Change Schools Project support the move to a low-carbon, resilient economy and help businesses avoid risk and realise commercial opportunities. Posts by Jen Atkinson, Krista McKinzey and Harriet Thew » After 13 years, the slogan 'A Mars a day helps you work, rest and play' is making a comeback. But surely under the Trade Descriptions Act, a product which contains caffeine and is loaded with sugar, helps you do anything but rest.
Anyway, this got me thinking of other advertising slogans which don't match the products they are trying to sell.
In my personal experience, HSBC's "It doesn't matter where you are but who you are" takes the biscuit. Try accessing your HSBC account at your 'local' HSBC branch in Dubai and you'll see what I mean.
I prefer more honest slogans, like a poster I once saw at an airport: "Visit New Zealand - it's better than Australia."
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