Jonny Harrison is sailing to Australia from the UK via the Panama Canal before he starts work in Sydney on a secondment at his firm PricewaterhouseCoopers »
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Ross Smith, Head of Policy and Research at the North-East Chamber of Commerce »
Julian Christopher from Footprint Public Relations, on media and marketing »
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Ian Brown, Northumberland farmer and businessman writes about the agricultural industry »
Accessibilty Champion Steve Wilkinson on the importance of inclusion »
Andrea Wilkinson of Shared Interest is visiting Swaziland to deliver business training »
Jonathan Wheatley from Stokesley-based MC Ware writes about IT matters »
Mark Lisgo is a Northeasterner who works for law firm Eversheds in Abu Dhabi, UAE »
Paul Williamson from Deloitte »After 13 years, the slogan 'A Mars a day helps you work, rest and play' is making a comeback. But surely under the Trade Descriptions Act, a product which contains caffeine and is loaded with sugar, helps you do anything but rest.
Anyway, this got me thinking of other advertising slogans which don't match the products they are trying to sell.
In my personal experience, HSBC's "It doesn't matter where you are but who you are" takes the biscuit. Try accessing your HSBC account at your 'local' HSBC branch in Dubai and you'll see what I mean.
I prefer more honest slogans, like a poster I once saw at an airport: "Visit New Zealand - it's better than Australia."
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