After 13 years, the slogan 'A Mars a day helps you work, rest and play' is making a comeback. But surely under the Trade Descriptions Act, a product which contains caffeine and is loaded with sugar, helps you do anything but rest.
Anyway, this got me thinking of other advertising slogans which don't match the products they are trying to sell.
In my personal experience, HSBC's "It doesn't matter where you are but who you are" takes the biscuit. Try accessing your HSBC account at your 'local' HSBC branch in Dubai and you'll see what I mean.
I prefer more honest slogans, like a poster I once saw at an airport: "Visit New Zealand - it's better than Australia."
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