AS news that 2,000 Northern Rock workers will lose their jobs broke, almost every member of the region's business support network threw its name into the 'we can help' hat.
The announcement, which we've been fearing since last autumn, had barely hit the newsstands before One NorthEast launched its rapid response unit aimed at putting the Rock's redundant into work.
At the same time, the CBI revealed it had been meeting with a number of regional stakeholders to "find the best response" for the region.
Meanwhile various other pillars of business society came forward and gave their two cents on what's to be done to find work for the unlucky third of the Rock's North East team.
It looks as though the response team will tout former Rock employees to finance and other admistrative companies in and around Newcastle and there will certainly be no shortage of takers.
Apparently there are currently 1,100 jobs openings in our finance sector and this looks set to rise thanks to Newcastle Building Society, which will create 500 new jobs in the next few years.
But what I wonder is where does this leave the many recruitment agencies in the region? With the weight of government and business leaders focusing on absorbing 2,000 people into the job market, the middle man will effectively be cut out and agencies will be redundant as job openings which may have been on their books, are filled.
For Northern Rock employees - who have been exemplary in keeping their heads while all around them have lost theirs - the future may be uncertain.
But given the help at hand and our buoyant job market, there are positive signs and there could be a feeding frenzy among finance businesses looking to snap up the Rock's experienced, loyal staff.
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