It's barely six months since I was running the newsdesk at a newspaper in Aberdeen and each day we were excitedly tracking the cost of a barrel of oil to see if (or more like when) it would breach the $100 mark.
At the time is seemed a very significant milestone - especially for a business community whose fortunes are so tightly connected with the price of oil - but now it seems like a lifetime ago.
Today we report on nebusiness.co.uk that the cost of a barrel has broken new ground by reaching $142. We have become so accustomed to such rises that it barely seems important any more. Yet, of course, it is.
None of us can confidently predict how long this economic downturn will last, but one thing is for sure: we will not get back on the straight and narrow until the price of oil falls back drastically.
The picture is certainly bleak in the near term. Opec has warned that prices could balloon again this summer - possibly as high as $170 a barrel, according to its president.
The implications of all this to business are fairly terrifying as the cost of overheads soars. However, it has been interesting in the past couple of days to see bullish statements from the likes of Arriva and National Express who have said the current conditions are actually driving more passengers on to public transport. Their statements have followed on from the likes of Go-Ahead and Stagecoach who have made similar points.
That suggests that perhaps the rising cost of petrol is beginning to have an effect on people's behaviour. If the soaring cost of oil is to have just one positive legacy, then the way it forces people to consider more environmentally-friendly lifestyle options may just be it.
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