It's tricky being thanked by a PR company.
As the Gazette's business editor I use plenty of press releases - but either because they are of a high standard or because I can quickly chop them around, add a little bit of background and make them worth the space.
I treat the good PR companies as district offices. There are quality writers out there who happen to be sitting in a PR office and not a newspaper office, but that doesn't mean they can't write for my paper.
So when a company rings up and says 'Thanks for the good show this morning - the clients are very happy' it bothers me.
If it's a good story it will get in the Gazette and if it isn't - either because it is badly written or an obvious plug - then it will go straight in the bin.
I appreciate being appreciated, but I'm not being nice, I'm doing my job.
Any journos or PR firms care to discuss?
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